Can Geotargeting Improve Search Engine Placement For Businesses?

Can Geotargeting Improve Search Engine Placement For Businesses? by Saeed Khosravi

ORLANDO, FLORIDA - Deciding which SEO strategies will provide the biggest bang for the buck can be a difficult decision for business owners, especially when every dollar counts and they need a big return on their investment.

One tool used in search engine optimization is geotargeting, which delivers specific content to visitors based on their geographical location. Many SEO techniques are appropriate for all types of businesses, but geotargeting is not something all businesses benefit from.

"Geotargeting has been practiced only by businesses that are local only or broader than cities and states in scope but still need to provide services and products in different regional or local-based markets," explained Saeed Khosravi, the operational manager for Sinai Marketing.

Which Businesses Need Geotargeting?
Dumping resources into geotargeting and local search is only a smart online marketing approach if there is a good reason to do it. According to top SEO expert Ali Husayni, there are only three categories of businesses that should be focusing on local search:

1. Companies targeting customers within a local or specific geographical area.
2. National businesses with local branches that want to establish a local presence online.
3. Businesses that need to target local and national customers.
"It's a waste of time and money to focus locally for an international or national client," said Husayni, who is the CEO of Sinai Marketing. "Those types of clients benefit more from targeting national keywords to improve search engine placement."

How Businesses Can Work On Building A Local Presence

1. Give Google information about the target area if the website has a generic top-level domain.
Providing these details helps the search engine determine how the site appears in search results for geographic queries. Some examples of generic top-level domains are .com, .net and .org, but Google provides a complete list in this article on their support forum. Google's Webmaster Tools is where the geographic target can be set. After selecting the site in the Webmaster dashboard, click Settings under Site Configuration. Select the geographic target section and identify the location settings you need.

Pick Unlisted to make sure the website is not associated with any country or region. The search engine uses the data provided as one signal among many to determine how to display websites in geographical searches. Other signals include IP address, on-page location information, links to the page and relevant data from Google+ Local.

2. Keep up with business listings on Google+ Local, Yahoo! Local and Bing Local.
Fill out listings completely and search engine optimize them with relevant keywords. Basic listings can usually be set up for free, but there are enhanced features like larger photos, longer descriptions and the ability to include promotions and coupons if businesses are willing to upgrade for a nominal fee.

"This is true for every business wanting to improve search engine ranking — not just local search," said Husayni. "The company's information on the top three directories should also be accurate and complete."

Recent research revealed that a staggering 49 percent of the small businesses owners surveyed reported that they have never updated their online listings. Companies that do not have up-to-date information online are missing out on new customers.

Husayni said that one thing to keep in mind is that businesses operating in a service area, as opposed to a single location, do not need and should not create a listing for every city they service. Create one listing for the central office or location and designate service areas, which Google explained in a step–by-step tutorial.

3. Use social media to promote the business and drive traffic back to the website.
Getting involved with social media is probably something most business owners have heard over and over again, but it is a very important tool in the local search toolbox.

"When used correctly, social media can be an extremely helpful for businesses trying to crack the top 10 on Google search results," said Husayni. "More platforms are adding geotargeting capabilities, too, making it easier for businesses to incorporate this technique."

Last September, Twitter enhanced geotargeting features for Promoted Tweets and Promoted Accounts. For businesses to use promoted content, they do have pay for it, but it now allows the businesses to deliver Promoted Tweets tailored to regional audiences.

"Retailers can use Promoted Tweets to promote distinct offers to users in Manchester and London, or a US statewide political campaign could focus its Promoted Accounts campaigns precisely where a candidate is running for office," explained Twitter in their press release announcing the changes on Sept. 12.

Facebook also offers geotargeting techniques. At the beginning of 2012, the National Public Radio Digital Services wrote about an experiment they did with geotargeting to drive traffic to KPLU, a local station based in Seattle. They used Facebook's geotargeting option to post location-relevant stories only on the news feed of readers in that area and linked to KPLU's website. The website had record-setting traffic and much higher audience engagement, such as the number of likes, shares and comments on a Facebook post.

"We found that the geotargeted posts were six-times more successful than posts that were shared to the global NPR Facebook following," wrote Eric Athas and Teresa Gorman in a follow up to the experiment.

Google+ also gives businesses control over who sees the published content with its Circles function. Preset options may include Customers or Followers, but businesses can add new Circles and separate followers however they like — by preferences, likeliness to influence others, location or even history of engagement.

Unlike other social media sites, content from Google+ pages is indexed, meaning it shows up in search results and can help businesses get a higher SEO ranking. So even if a business does not have much of an audience to target with content on social media platforms, a Google+ page can increase their visibility in search results. Husayni said that a Google+ page should be informative and appealing with complete information about the business, including a correct address and phone number, a link to their website, photos and videos.

A small SEO firm, Alex Webmaster, analyzed 100 listings from Google+ Local to find out what factors affected the rankings, positively and negatively. Their data showed that the three factors with the highest positive correlation had a verified page with the keyword in the title, a landing page with high authority and general keywords in the description. For instance, the research results suggested that instead of having "plastic surgeon" in the category, a better practice would be "medical clinic."

The lure of big rewards from using geotargeting techniques in a local search campaign can be tempting, but Husayni warned businesses that targeting multiple locations on one site could potentially get in the way of a search engine's perception of the business' physical location.

"The more you build links or optimize for one specific set of keywords, the less your site is relevant for a different set of specific keywords," he said. "However, with a site that already ranks well for international keywords, targeting a few location-specific keywords, if done properly, won't cause the site to lose ranking for the international keywords."

The best way to know if a business would benefit from targeting specific areas with a local search campaign is to consult with an SEO professional. An analysis of the site and situation may reveal that investing in different SEO strategies would be more beneficial.

To learn more about Sinai Marketing which is one of the best consultant SEO companies and to Call the company's toll free phone support service at 1-877-932-6559 or call internationally at +1-303-932-6559 with any questions or to schedule a free consultation.

Article Source: Can Geotargeting Improve Search Engine Placement For Businesses?

Internet Marketing From The Comfort Of Your Home

Internet Marketing From the Comfort of Your Home by prashanthR

Internet Marketing From the Comfort of Your Home

Internet marketing is one of the fastest growing business model that helps people earn money from the comfort of their home. This decade has seen a significant growth in the internet usage and more people are becoming aware of the earning potential of internet marketing.

People with little effort are making good money on the internet and they teach their friends, family members how to do the same. So the popularity of internet marketing has sky rocketed lately. Most of them who start an online business are just trying to supplement their income or earn some money to have a better lifestyle.

You can start an internet business in two ways:

1. Either sell your own product online or
2. Promote other people's product for a commission.

You can either sell a digital product like software,videos or physically shippable stuff like dvd, books etc.It is easier to promote or sell a digital product compared to the physical goods, because buyers get the digital product delivered to them immediately where as the physical product take some time to be shipped.

If you choose the first method above, then you should have a product of your own that you can sell. A digital product is created once and downloaded unlimited number of times, so the profits involved here is more compared to a one time profit from physical product.

When creating your own ebook, software or videos make sure they add value to the customer buying it. Your e-book, videos should teach people something they love to learn and your software must do the manual work faster so the user can have some spare time. Just having a product does not get you money, it should be promoted to the right kind of audience to get more sales.

You can also use an affiliate program on your website and offer a commission for affiliates who help you sell the product, this will increase the number of sales and the income for you and your affiliates.

If you choose to go for the second method to start an online business i.e., sell other people's stuff for commission, then you have many advantages on your side. You do not have own or create a product and you do not have to provide customer support because all this is taken care by the merchant of the product. The best of all it is a free method where you don't have to invest any money.

You are just an affiliate who should make more sales to get more commissions. Internet marketing is a pool of opportunities for beginners to make some extra cash online with no investment.

Prashanth Randadath is a freelancer Internet marketer. He is doing Internet Marketing successfully for the last 6 years and his firm's name is dotcompals.

Article Source: Internet Marketing From the Comfort of Your Home

How An E Marketing Plan Template Can Get Your Business Started Online Without The Stress

How an E Marketing Plan Template Can Get Your Business Started Online Without the Stress by Timothy S. Young

Before your business can really get started online, you need to develop an e marketing plan template. This will be the basis from which you launch your online business, and will set the foundation for your game plan right from the beginning. An e marketing plan template will help you to know how to best use your time as you begin your journey of getting your website going.

You likely have already determined what your target market is, so at this point you simply need a plan for how to best focus your energies. The first thing to consider is your specific business objectives as you go forward. There are many strategies for promoting a business online, and this is why starting the process of building an e marketing plan template can seem overwhelming.

What are the products and services that your organization is offering? What sort of competition is there already in this field? How are the sales overall in the industry? If you are offering a product or service that is very popular and is well known to consumers, one of the keys you need to consider is how your business approach will be unique. Why should the consumer be attracted to your product or service about the competition? You need to set yourself apart. An e marketing plan template will help you do that.

Right now, I want you to write down a brief vision statement for your company. Just jot down ideas as they come to you and then form 2-3 statements to get started that identity your goals. The most important part of this is distinguishing within your vision statement how your product or service is different than the competitor’s.

The next thing I want you to do is to choose three e-marketing strategies that you will focus on in your business promotion. The most effective methods include search engine optimization positioning; a Google Adwords campaign that utilizes the pay per click program; and article marketing, in which you write articles related to your business and publish them online.

There are many other valuable methods as well to consider, including mobile marketing and blog marketing. What I want you to do right now is to choose your three favorite to get started. Remember, this is only your e marketing plan template, the launching pad of your business. You can always develop further strategies in the future. What I am trying to help you do is simply get started.

After you have picked your top three e marketing strategies, I want you to also choose two traditional marketing methods. It is important to use a wide range of techniques to promote your business to reach your target market effectively. There are the most common methods of advertising, using print media, radio and TV. You can also use direct marketing, by sending out sales letter and brochures to your target consumers. Additionally, you can also submit articles to magazines and newspapers to increase awareness of your unique product or service.

The final steps in developing your own e marketing plan template is determining your budget, how much you are able to spend on your new campaigns, and what sort of pricing you will set for your product. If you have a high budget and want to immediately launch a more aggressive campaign, you could use more e-marketing strategies as you see fit. There are also many free advertising methods now available, for which you can find more information on our website. Lastly, you simply keep an eye on your results. Keep track of what’s working and what’s not and make changes as necessary. Following these basic guidelines will help you develop an effective e marketing plan template to launch your business into the online world.

We invite you to visit us at http://breaktheblog.com to learn more about how to have a successful web business. If you are interested in starting your own home business, fill out our free request information form at http://breaktheblog.com/partnerprogram.php to get started. Timothy S. Young is the founder of eMarketing International, a web-based company that specializes in home business development.

Article Source: How an E Marketing Plan Template Can Get Your Business Started Online Without the Stress

How To Maximize Your Adsense Earnings

How to Maximize Your AdSense Earnings by Naor

Thousands of articles and blogs can be found on the internet claiming to know all of the secrets to earning six figure incomes on AdSense and so forth. These special tricks that they claim to have hidden up their sleeves are rather useless for someone operating a large website. That is because their tricks are mainly for small time bloggers and people looking to make nothing into something. They say that they are giving great tips to beginners but it is very rare that a beginner actually can learn from these articles and blogs and use what they learn to make money.

Below is a step by step guide on how to maximize your Google AdSense earnings. This guide is designed for people who own or operate high trafficked websites and use AdSense as an extra income for their site.
1. Use DoubleClick for Publishers

This is the first step in your free Google AdSense guide and it is also possibly the most important step. If you are a small business owner you can choose to use doubleclick for publishers and you will be allowed to use it for free. It does not have as many features as the premium, more expensive version, but it is still a great advertisement serving solution and makes your life much easier. Upgrading the premium for a small fee may be worth it if you are a computer savvy person and knows how to use the more advanced features.

Once doubleclick for publishers has been implemented, expect to see immediate increases in your client’s advertisement statistics. They will get more clicks and have a higher rate of clicks per one-hundred visitors. The biggest advantage of using doubleclick for publishers is that it has so many features to help you optimize your use of AdSense and make it much easier to handle.

When starting doubleclick for publishers, it is best to start out slow. It takes both time and resources to run and is not something that should be rushed into. Start by using a little bit of your time and resources on it and the rest of the steps will fall into place.
2. Be Creative with Your Ads

Yours ads should be very creative, appealing, and unique. Use different colors, fonts, and text styles to make you ad attractive to look at. Also, use any pictures and or videos that you can place on your ad to make it better without slowing down the webpage that you are placing it on.

You want to try to integrate your ads on their advertisement websites as much as possible. Not only should the niches be similar, but the colors and styles used on the website should be translated into any ads on the site. Advertisements that blend in with a website look for professional and are more likely to get clicked on by website browsers. If an advertisement does not match the website it is on, it will look out of place and people will not only not click the ad, but they might even leave the website the ad is on because the site allowed that ad to be placed on their website.

To get AdSense to work at its highest level, you need to have your website optimized with keywords so that AdSense can find the best ads to place on your site. This also works the other way, when advertisers want to place ads on website; they need to use the best keywords to describe their ad so that it ends up on the appropriate website.

Do not over this step of optimizing your website. The more optimized your site is, the better ads you will get and the more money you will make.
3. Locations Matter

There are different ways to choose the location of your ads. There are both simple ways and complicated ways and of course both sides will claim that their ways are better but they all work just about the same.

You can simply move your ad around to different spots on a website every few weeks or months and record how the advertisement performs in each different spot. This is a very simple way to eventually find out which locations are the best place to place your advertisements at.
4. Use Google Custom Ads for Optimization

Google preferred customers are allowed to use Google Custom Ads to help optimize their websites. This service allows the customers to customize their ads to a higher level than non preferred customers can. This makes it easier for someone to integrate their ads which will bring more traffic to their website or business.

The top online marketers all use Google Custom Ads in more than one of the webpages on their websites. These ads then get integrated into both the tops and bottoms of advertisement lists. It is recommended to try and place three ads on the top and another three ads on the bottom. These ads should be placed near buttons like “next”, “submit”, and “go to the next page” Placing ads near these buttons will results in getting the most clicks on the advertisements as possible. Do not add any actually photos or videos on to these ads. Even if they are stock photos, they should not be put on these advertisements. The goal of using this feature is to make all of the ads look organic, natural and original.

You should strive to try and make the perfect ad because it truly is possible. Ads can reach a maximum integration level. These ads are the size, color, use the same fonts and styles and have no attached photos next to each ad.
5. Use Different Types of Ads

You should never limit yourself to using just one advertisement or one type of ad. The more ads you allow on your website, the more advertisers will want to have their ads on your website and the more money you will earn per every click on one of the ads on your website. Google AdSense makes this process much easier for you. It will automatically select the highest paying advertisers and pair them with the highest paying ads. Google AdSense is all about optimization and although it is known for its advertising skills, AdSense is just as good at optimizing as it is at anything else.

Your ad placement structures should all be very detailed and will take time to develop. The placement ads are the ads by advertisers that are used when Google picks a certain advertiser out a group of them to advertise a specific ad.

This is the closest AdSense will get to classic, old school, direct advertising. These ads will generally pay much more than the simply contextual ads will pay. Because these are the highest paying ads, you want to open all of your ad spaces to these kind of ads first and then you can find other ads to fill in the open spaces later on. The important details and keywords for each advertisement should be matched up with your websites that will have the same target markets. Keep each ad in your inventory so you will be able to go onto your account and compare ads with other ads. This will help you determine how you can make your ads stick out and make them better than your competitors’ ads.

Detailing your ad inventory is also very important. Many of the largest ad agencies in the world use Google Ad Planner for media buying advertisements. If you also use Google Ad Planner, you can put yourself in a position to get some very large advertisement placement buys. Google ad planner does a great job at predicting traffic on websites from advertisements before it even exists. You can compare the actual statistics with the previously estimated statistics and then with the predicted statistics of the future.
6. Use Many Ad Networks to Optimize

As a reminder, Google AdSense works best with doubleclick for publishers. This is currently and will remain in at least the near future to be the best way to optimize AdSense. If the tools are used correctly, no other ad agency or company will be able to match the technology of these tools and features.

Doubleclick for publisher also allows online classifieds to be used to make other advertisement networks look better. Every time you add a network to AdSense, you will be squeezing ad impressions into AdSense. This is the same thing as choosing to fully take advantage of every type of ad that AdSense has to offer. You will now have more competition for your ads and need to make sure to keep your inventory full.

Assuming that the traffic stays the same, when you add new networks to your ad space, the competition increases for your ad space. The more competition you can accumulate, the more money your ad space is going to be sold and rented for.

When the demand for your ad space is high and the supply is restricted, the revenue grows. When the demand is low and the supply is open, the revenue shrinks. This relationship can be shown on a graph. This relationship is also a great reason why you should open up your ad inventory to as many types of ads and as many networks as possible/

Surprisingly, the higher AdSense revenues often have the least ad impressions. You probably want to know how this is possible. Even though there are less ad impressions, the impressions are more valuable and therefore independently earn more money than other ads. Having a small high quality collection is worth more than a large collection of worthless junk and low quality ads.

There is no reason for any website or blog owner not to use Google AdSense. AdSense will not only pay you as soon as you sign up but for those of you who have worked hard to create a successful blog or website in the past, you will be paid for your hard work now by earning more money for advertisements placed on your blog or website because you already have a high trafficked website or blog. Google AdSense has so many benefits to its system and absolutely no negatives. There is no reason to miss out on one of the greatest advertising opportunities the internet will ever have to offer.

MediaFane Articles is powered by Otlix Ad Server solutions for Publishers and Advertisers.

Otlix has been dedicated to optimizing the use of media since 2006. They provide media solutions as Ad Serving, Ad Delivery, Ads Rotation, Video Advertising and Ad Management tools. These tools can be used to simplify and better ad Campaigns, and they give you a comprehensive overview of all of your campaigns with their smart Analytics and Statistics system.

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Article Source: How to Maximize Your AdSense Earnings

Making The Best Quality User Experience In Your Website

Making the best quality user experience in your website by Naor

Websites that have a quality usefulness make the users not only come back repeatedly but also tell about it to others. Visitor traffic is the best method of prospecting customers. Let’s look at concrete ideas that can make your website the most useful one around. Here are some key points to consider:

1. Product information should be enhanced with photos, pricing, shipping information.

2. Use hotkey information on product pages to tie complimentary products together. For example: ‘Other customers purchasing this product have also purchased this….’

3. Allow customers to purchase products anytime – night or day.

4. Offer tutorials – ideally video – to explain the products and their use.

5. Offer full search capability to past purchases, products, and any other information on your site.

6. Purchases should be through an easy credit card interface.

7. Offer a quotation system to enhance personal service.

8. Avoid 24-hour phone support by enhancing help and online-chat.

9. All company documents should be retrievable and printable from the website.

Don’t forget to enhance your global search power through Search Engine Optimization!

Remember that your website address is your home and always include it in all advertising and correspondence.

Enhance your site, and watch the sales skyrocket!

MediaFane Articles is powered by Otlix Ad Server solutions for Publishers and Advertisers.

Otlix has been dedicated to optimizing the use of media since 2006. They provide media solutions as Ad Serving, Ad Delivery, Ads Rotation, Video Advertising and Ad Management tools. These tools can be used to simplify and better ad Campaigns, and they give you a comprehensive overview of all of your campaigns with their smart Analytics and Statistics system.

http://www.otlix.com http://www.mediafane.com

Article Source: Making the best quality user experience in your website